Thursday, 9 September 2010

"JvH design" Logo


Many typefaces and typographic styles were developed during the Cubist movements of the early 20th century. In Bohemia, from about 1910, influential artists were producing posters and periodicals using and promoting Cubist shapes and forms.

Vojtĕk Preissig's Typeface (1914)

In Italy, the Futurists were overthrowing the establishment and defining a bold new world. Artists such as Fortunato Depero were designing posters, and literary covers and needed a new way to express the written word.


The influential book, Zang Tumb Tumb, fused content, typographic style and layout into a single poetic work of Cubist-Futurist expression.

For the "JvH design" logo I was influenced by some of the Czech Cubists' exploration of geometric forms and their contempt for the right-angle as shown in Pavel Janák's Furniture Fittings (1912) shown below...

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